HAVING A COMPELLING COMPETITIVE ADVANTAGE IS THE HOLY GRAIL OF BUSINESS STRATEGY
If your business provides a solid reason why people should buy from you and not your competitor, you will easily attract and retain customers. You will also enjoy superior profits.
This course will teach you my proven step-by-step process to create a true competitive advantage for your business.
3 WAYS TO CREATE YOUR COMPETITIVE ADVANTAGE
Any of these 3 ways alone, could create a strong competitive advantage for your business. Of course, your business would be even stronger if you used them all together!
1. Find your target market
Targeting a specific customer segment is a principle component of a well-run business. I will show how to choose your target market by evaluating different types of customers, the competition and your capabilities.
2. Stand out from competitors
Many entrepreneurs fail because they don’t truly differentiate their business from the competition. I will give you many ways to differentiate your business and will help you shift your mindset from competing against your competitors to competing around them.
3. Create Your Unique Selling Proposition
In this course, you will learn how to develop a “Unique Selling Proposition” that will get your business noticed. I will explain what a USP is, give examples and show you how to create your own.
YOU WILL LEARN
How to create competitive advantage for your business
How to find your best target market
How to differentiate your business from the competition
How to create your Unique Selling Proposition
ABOUT YOUR TEACHER
My name is Bob Adams and I'm a serial entrepreneur. I started a multitude of businesses of all sizes including:
A bicycle rental business
A book publishing company
Several online Businesses
I started my book publishing business with $1500 and sold it for 40 million dollars.
I believe that you can also be highly successful and live the life of your dreams. But your chance of success will be much greater if you make the right decisions from the start.
YOU WILL GET
Easy-to-follow, step-by-step, instructional videos
Worksheets to turn the concepts in this course into an action plan
2 CASE STUDIES
I will explain how I successfully differentiated one of my businesses in a crowded market
GET STARTED NOW
Do you want to learn how to create a true competitive advantage for your business?
THIS COURSE IS MADE FOR YOU